Are You a Consumer or a Producer?

Are You a Consumer or a Producer?

Let’s pause for a moment—because this one shift in perspective could change how you approach your day, your business, and your purpose.

Are you living as a consumer… or a producer?

Let’s break it down:

• A consumer takes in.
  They scroll, watch, like, follow, buy, and react.
  They’re constantly absorbing what others have created.

• A producer puts out.
  They post, lead, write, invent, inspire, and contribute.
  They are actively building the world around them.

And here’s the truth:
In every moment, especially in business, you’re doing one or the other.

So ask yourself:

Are you spending more time watching what others are doing—or building something of your own?

Too many businesses operate with a consumer mindset.
They're copying trends instead of creating them.
They react more than they lead.
They’re watching, waiting, hoping… instead of producing.

But here's the thing:

You were made to create. To lead. To shape.

Consuming is part of learning—but it’s not the end goal.
It’s what you do with what you consume that sets you apart.

So today, make the shift:

• Stop just consuming. Start contributing.

• Stop following trends. Start setting them.

• Stop waiting for permission. Start owning your voice.

Because leaders are producers.
And the world is waiting for you to show up and build what only you can.

“Do not wait for someone else to come and speak for you.
It’s you who can change the world.”
— Malala Yousafzai

And remember:
At ZeraWorks has tools you need to produce with purpose—so you can stop watching others win and start building your own success.

📩 Want help becoming the producer your brand needs?
Let’s talk. We’ve got your back.